All in a twitter about the newest US FDA social media guide?
The US FDA have just released a draft US FDA Social Media Guide or guidance on the topic of information sharing via social media platforms that have character space limitations.
The document expresses concern for drug advertising via microblogging sites (including Google & Yahoo’s sponsored links). US law states that drug adverts must also contain the risk information in each communication, as applicable to other forms of media.
This is difficult, for example, if using Twitter, due to the 140 character limit per tweet, and may see an end to big pharma using these types of communication platforms.
The guide contains some useful examples on how firms could still use the microblogging sites effectively and legally. If the risk information cannot be effectively communicated within the bounds of the tweet, for example, the FDA would “like” firms to consider other communication platforms.
Further information is available here.
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